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Transcript

Mission Oriented Leadership

When geese slice across the sky in a V-formation, they’re not just showing a pretty pattern; they’re executing a mission. Each flap of the lead bird creates a rolling vortex of air. The birds behind position themselves in the upwash of those vortices, gaining lift and reducing drag. The “followers” can fly longer with less energy, all because of the efforts of the lead bird.

The lead goose spends more energy while setting the direction (mission), but at some point, fatigue sets in, and another bird will jump to the top, while the successful leader will become the follower.

Mission First
This isn’t just a goofy story about birds but an example of what organizations can accomplish if they focus on a mission-first philosophy.

  • The mission-first leader must be committed to empowering the followers to take the lead.

  • The followers in a mission-first organization must be willing to play a role in that mission.

  • Communication is the key to a mission-first philosophy. The V-formation of geese is full of honks from the rear. This isn’t random; it’s encouragement and feedback to those involved in the mission.

  • Regardless of the bird’s position in line, there is a sense of equality towards the mission. Each bird plays a crucial role in accomplishing the mission and is treated accordingly.

You likely don’t work in this environment, but that doesn’t mean you shouldn’t. Patagonia is just one example of a company that has made its mission its top priority. In 2022, the company transferred ownership to the Patagonia Purpose Trust and the Holdfast Collective. Regardless of leadership or personnel changes, the company solidified its purpose and mission.

Your organization doesn’t need a trust to make this happen. It simply requires one generation of leaders to change everything we thought we knew about leadership.

Be that change!


Dr. Travis Yates retired as a commander with a large municipal police department after 30 years of service. He is the author of “The Courageous Police Leader: A Survival Guide for Combating Cowards, Chaos & Lies.” His risk management and leadership seminars have been taught to thousands of professionals across the world. He is a graduate of the FBI National Academy with a Doctorate Degree in Strategic Leadership and the CEO of the Courageous Police Leadership Alliance.

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